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What the **** Were they thinking? 

BIC released a campaign for Women's Day that can be considered to be extremely sexist. As a class project for my portfolio class I decided to revamp this campaign to be more unifying to women, and call action to the original event that stemmed the national holiday, in addition to calling on inspiration from older empowerment staples. 

 

Women of the world unite

I was inspired by the people around me and the accomplishments that we have made as women. I wanted to celebrate it in a way that was both empowering and encouraging to continue to fight for equality! Creative includes: a social campaign to encourage interactiveness, a print ad, and a guerrilla marketing tactic that will unify women in central locations and create a following to anticipate the campaign.