The company honeygrow was founded by a Temple University Alumni and currently has multiple locations all over Philadelphia. Below is a group project done for portfolio to campaign for the opening of Temple's honeygrow location. We were able to pitch our ideas to the client, who gave us valuable feedback and plan on incorporating some of our ideas into their current marketing efforts.
Pop-up event at temple university
#FindYourFresh was our campaign concept for honeygrow. On the day of the event there would be a pop-up event on Temple's campus on the most central location. Seen here there's a prize wheel, a growing station where the honeygrow representatives would be educating students on sustainable growing and the importance of buying local where they can also receive their own planted vegetables to start a garden of their own.
Pre-Event coverage/ Event coverage via social