My time at Jofit Apparel as a Marketing and Design Co-Op in May of 2016, following the summer I was requested to stay on as a Marketing Coordinator throughout the duration of my senior year at Temple University. After graduation I was promoted to Marketing Coordinator and Graphic Designer, and now am working as an Associate Marketing and Creative Director. Throughout my time with Jofit I have gained valuable marketing knowledge and experience, and furthered my education into the realm of print and digital design for an Omni-channel brand. Below is just a sampling of the various type of work I do on a day to day basis, I also create presentations for our sales force, art direct video production, and have begun development on an IPad Placement Program. If you wish to see more of any of the following collateral - just ask!
AVI: An ipad purchasing Program
Developed as a new channel of distribution, I worked with our outsourced developers to art direct and wire frame this project, while designing affiliated collateral to help sell the systems and aid in promotion for clients.
The kiosk provided with the iPad purchasing program is complete with fit samples that allows customers to understanding the sizing and fit of the product.
Personalized Post Cards
Postcards were developed for sales associates in store to easily communicate how the program works for consumers.
Clients are able place an order through part of our collateral program with their own store details and logo.
The AVI Logo
The goal was for AVI to represent a streamlined yet whimsical experience for the customer. Symbolically we decided that a circle was the best representation of this unanimity.
We mailed video cards to potential clients and utilized them at trade shows as a takeaway item for leads.
Throughout my time at Jofit I have completed numerous printed collateral projects. Below is a sampling of a few of my favorites.
To the left is a catalog I designed as a wholesale tool for our sales representatives. It contains images, descriptions, and key selling features for Jofit's 2018 collections titled, "Bubbly." View the entire catalog here.
Throughout my time at Jofit I have created a series of print advertisements and flyers to promote new arrivals and events at our Brick and Mortar Locations in Jupiter, FL and Newport Beach, CA.
A campaign I came up with to illustrate why women should try Jofit, placed in Newport Beach Lifestyle Magazine.
Designed for the whole team in an effort to create consistent brand messaging in a clean and clear way.
Designed to be placed as branding elements on tangible garments.
Jofit van wrap
As a sales team tool, we have two vans that travel around the country to various wholesale account events, such as trunk shows and tournaments. I was tasked with designing a branded wrap to encompass the van.
Digital marketing and content is a huge part of any current branding strategy. At Jofit I've had the opportunity to complete a range of different campaigns including email blasts, social media, digital lookbooks, web banners, affiliate program ads, web pop-ups, and more.
Below are examples of email blasts I've created.
Designed for the release of each new collection.
The above pop-up was designed in order to gauge interest from our existing customers, and collect emails from new customers for our new division of our company.
Below are two examples of video ads that I worked with our media coordinator to art direct/ produce in an effort to create buzz for the launch of our new Signature collection.
Art directed shoots of product laydowns to utilize as creative assets for launch of our college division.